Product Mission
To make, distribute and to sell the finest quality range of carpet cleaning products by utilising wherever possible 100% recycled, biodegradable products with a continued commitment to creating cleaning solutions formulated from sourcing organic materials & promoting business practices that respect the Earth and the Environment.

Economic Mission
To operate the company on a sustainable financial basis of profitable growth, whilst expanding the opportunities for development and career growth for all of our employees.

Social Mission
We aim to operate the company in a manner that will actively recognise the central role that business plays in society. This is undertaken by fostering among our staff, suppliers, distributors, customers and the communities, both local to our operations and internationally, an understanding of environmental issues in the context of our business.
Our collective task is to ensure that we continually improve the quality of life locally, nationally and internationally.

Environmental Policy
We will ensure that every aspect of our working activities is conducted in accordance with maintaining sound environmental practices. We will achieve this by reducing the creation of waste by the adoption of improved operating practicesand by the recycling of materials whenever possible. Ensuring all waste and effluent is disposed of in a safe and responsible manner. Investing in the development of new products and processes that have an improved performance regarding their impact on the environment. Complying with environmental legislation in all countries where we manufacture and sell our products.

Product Testing
Our products do not contain animal ingredients or animal by-products.
Manufacturing and testing of our product range does not involve testing on animals in any form whatsoever.